Chad Heimann is short and stocky, with round full cheeks. He was dressed in a bright orange flannel button down, and he had a bright green hat on his head. He looked friendly, nothing like the activist he became after the University of San Francisco’s sale of 90.3 FM to KUSC in January. Heimann became somewhat of a poster child for student discontent over the sale and on an April after noon he stood in USF’s Harney Plaza, as part of KUSF LIVE(S), an event put on to garner support from the student body for KUSF. “To cut a deal for $3 million when they could have gotten $10 million is just shameless,” Heimann said. “The university does not care about student activities.”
The University of San Francisco has not lost KUSF entirely; it has transferred the station to an online format. Operating an online radio station however may prove to be more difficult and more expensive than the university administration anticipated when they sold the FM frequency.